Traffic Making Visible

How To Drive More Traffic To Your School's Website by Mark Minkus
March 3, 2024

Do you want to maximize your school's online visibility to attract prospective parents effectively? In a digital age where users focus on top search results, prioritizing search engine optimization (SEO) is potentially transformative. This episode of The Private School Leader Podcast by Mark Minkus underscores the importance of appearing credible and trustworthy by securing higher search engine rankings through strategic optimization. He provides five ways to increase traffic for school websites. Schools should create quality content frequently, such as blog posts containing parenting tips and videos of student or alumni testimonials. By including top keywords on the homepage, schools can also improve their search results ranking. Engaging local media to build backlinks (i.e., links on other websites that point to the school’s website) and updating the school’s Google business profile further bolster search visibility. Last, a good user experience on the school’s website, including a mobile-friendly interface and clear call-to-action buttons, will ensure parents stay on the website longer. By embracing these recommendations, schools can amplify their online presence and differentiate themselves in a competitive landscape.